WideOrbit Helps Radio Stations Drive New Revenue and Compete Head-On with Music Apps

SAN FRANCISCO–(BUSINESS WIRE)–WideOrbit Inc., the leading provider of advertising management softwarefor media companies, is pleased to announce the integration of WO Automation for Radio, the industry’s leading radio automation platform, with NextRadio® and TagStation® to support visually enhanced free radio on selectSprint smartphones. This integration provides an enhanced experience to listeners, new revenue opportunities to radio stations and places stations on par with other music apps that deliver album content and other interactive elements.

“We’re excited about this important partnership with WideOrbit which will provide their clients with a solution for delivering enhanced content to listeners”

NextRadio has been developed by TagStation, LLC, a wholly owned subsidiary of Emmis Communications Corporation in partnership with NAB LabsNextRadio is a hybrid radio smartphone app that provides a rich FM radio listening experience on a smartphone using a combination of the smartphone’s built-in FM tuner and the internet. TagStation is a cloud-based data service for enhanced radio broadcasting through the NextRadio smartphone app. TagStation supplements a radio broadcast with visual content and enhanced promos for display on the NextRadio app.

The integration of WO Automation for Radio with TagStation, which will be available January 2014, allows WideOrbit radio automation clients to deliver the title, artist and other music content information, in addition to visual ads and promos, along with their FM radio broadcasts to listeners’ phones through the NextRadio platform. This integration provides an opportunity for radio stations to deliver a visually enhanced experience to listeners with album content and other interactive elements that will place them on par with other music apps. Additionally, it provides new revenue opportunities to stations through advertiser sponsored content.

“We’re excited about this important partnership with WideOrbit which will provide their clients with a solution for delivering enhanced content to listeners,” said Paul Brenner, Senior Vice President and CTO of Emmis Communications. “As FM Radio becomes available on more and more smart devices, it’s important to make it as easy as possible for stations to dive in and really be creative without worrying about system requirements. WideOrbit’s integration is a big step.”

“This important integration with NextRadio and TagStation illustrates one of the many ways that WideOrbit is supporting the future of radio,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “This joint technology offering provides radio stations with a new revenue stream and allows them to compete head-on with other music apps through the delivery of music content, album art and other interactive content. It delivers a specific competitive advantage to our radio automation clients and I look forward to seeing this technology grow in adoption.”

WideOrbit provides innovative solutions for managing the business of ad sales operations. WideOrbit’s comprehensive product line helps clients manage the entire workflow of advertising sales, from placement and optimization through to automation and invoicing across multiple media, including broadcast radio and television, media networks, digital and mobile. More than 3,200 radio stations are operating on WideOrbit Radio Automationplatforms and more than 1,000 radio stations are live on WO TrafficWideOrbit’s leading sales, traffic and billing solution. Major media companies use WideOrbit software to deliver nearly 4 billion ad impressions per day and manage more than $24 billion in advertising revenue annually.